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Allen Insurance and Financial, the insurance and financial planning services agency based in Camden, has launched a redesigned website.
Created by Pica Design + Marketing of Belfast, the new AllenIF.com features streamlined site navigation, the ability to search easily for products and services and an enhanced agency directory, giving clients and newcomers even faster access to expert information, backed by the strength of Allen’s insurance and financial planning team. A mobile version of the full site is also available.
“As an independent agency, we work for our clients, creating customized solutions for the individual needs of each person, family or business,” said Mike Dufour, executive vice president at Allen Insurance and Financial. “Our strength in that service is the Allen team, 70 people strong. Our website is designed to make our team more accessible and to encourage the community, whether clients or not, to learn more about us and to get in touch.”
“Now, our website can be more a part of our agency’s effort to provide valuable information about our services and encourage the public to call us. Email and online forms certainly are useful as a start, but there really is no substitute for a personal conversation,” said Dufour.
With a focus on helping area businesses and organizations achieve greater reach and response with their marketing efforts, Pica will eventually assist Allen Insurance and Financial with communications that tie into the new site and the agency’s brand messages.
“It is a pleasure to work with such smart and dedicated professionals who are open to finding new and effective ways to connect and partner with their primary audiences in and around our shared communities,” said Pica principal, Robert Dietz.
Founded in 1866, Allen Insurance and Financial serves the insurance and financial planning needs of people and businesses in Maine and around the world from offices in Rockland, Camden, Belfast and SouthwestHarbor. In 2014, the company is proudly celebrating 25 years of employee ownership.

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